An Introduction – #UCE72

Hi People,

I am Najmul Ahasan from India. I live in a city called Gurgaon, which is very close to the national capital New Delhi.

I am 55 years of age, a veteran with 22 years in The Indian Army and 13 years in the Corporate. My corporate experience has been with startups, mid-sized and fortune 100 MNCs as well. I have worked as COO in Software Development firm, Executive Director in Education Sector, Project Director in a massive Social Sector project and IT head in an MNC (in India).

I am associated with a Food Services Company which provides catering services in a B2B2C model. Lately, I have been working in Retention area where I have interacted with consumer and corporate clients.

From the course, I would like to understand the following:

(a) consumer psychology,

(b) consumer engagement, especially where there is lot of regional (spatial) and cultural diversity.

(c)  understand consumer experience in B2B segment

(d) Analytics and strategies to adopt from consumer feedback to enhance consumer experience. Also how to leverage technology.

(e) gain from the insights provided by fellow participants

As far as education is concerned I am a technology (Electronics and Communication) postgrad and also tried my hand in formal management curriculum which I abandoned midway due to some service exigencies.

Hope to have a mutually enriching experience and learning.



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The First One

So here I am getting started! Even though this site has been registered more than 3 years ago, but somehow it never got started. In this one, there is something about my life in a page.

I am Najmul Ahasan. An Indian veteran! Yes, and that has been my life’s highlight. Serving in the Indian Army. But there’s a story before that!

Born in a quaint village of Murshidabad, West Bengal  in India, I spent the first 3-4 years of my life in a village. Then, when dad took up a job in Kolkata, moved along with him to the City of Joy.  This is where my life’s journey actually begins. Dad’s only aim was providing proper education to his children and he did what he had to do for this. During the course of my school life, traveled from Kolkata to  Imphal to Delhi to Srinagar back to Kolkata – More than 12 years of my life thus accounted for. No dad wasn’t in the defence forces. He was a central government employee.

In Kolkata, while in my class 11th, my friend, Prem Dawson, filled up a UPSC form for me to appear for the National Defence Academy (NDA) exams. Joined the NDA in January 1979. NDA was a blur.  NDA to IMA in 1981 and ultimately commissioned into the most professional arm of the Indian Army, the Corps of Signals, in December 1982.

The transition from a village boy to an Indian Army Officer was exhilarating and something that normally occurs in dreams only!   This journey has been achievable due to all my friends, teachers and most importantly, my parents. I am what I am because of of them and my friends and teachers!

22 years on, then something happened and decided to taste the “civilian” life too. Since January 2005, have been in the corporate world and have worked in small startups to big multinationals. The last 13 years have also been  a journey of a different kind. Yet, it’s been an education in itself. Vastly different and contrasting from the one one in uniform, yet quite enriching experience.  People do inquire as to which life is better- uniformed or the civilian one.  Have you heard of comparing apples and oranges? Well, that’s how the comparison would sound like. I will someday let the cat out of the bag!


Posted in Life's Experiences | 11 Comments